According to the Pareto Principle, 80% of retail sales come from 20% of customers. This means to keep customers returning, retailers need to help them remain loyal to their stores.
The following article shows 4 ways to build customer loyalty.
http://retail.about.com/od/customerservice/a/customer-loyalty.htm
A customer reward program is one of the several ways mentioned on this article.
If you want to know how Microsoft Dynamics RMS can help you to implement a customer reward program, please contact us.
Ricardo Bezerra
EZB Solutions
ricardo@ezbsolutions.com
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